Disability Rights Concert

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Case Study:

At one of our events in the Washington, DC-area, ADA Watch/CDRJ partnered with Comcast to capture and televise our Disability Rights Concert with Grammy Award-winning artists Bruce Hornsby, Sweet Honey In the Rock and Laura Dodd. Comcast produced their “red carpet” coverage of this Disability Rights Concert, featuring interviews with the artists, with policymakers including U.S. Senator Chris Van Hollen, and leaders from the disability rights community, including Judy Heumann. Television coverage of this event, which promoted disability rights as fundamental civil and human rights, aired for several months in the National Capitol Area. Additionally, our cause gained significant media attention in the lead up to this event.

The benefit concert also raised significant start-up funds to launch our Road To Freedom Bus Tour: Keeping the Promise of the Americans with Disabilities Act (ADA). The Road To Freedom generated extensive media coverage, collected petitions nationwide and educated Americans about the need for restoration of the ADA via the ADA Amendments Act.

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