Case Study
Grassroots Organizing:
ADA Watch/CDRJ work to AMPLIFY the voices of the U.S. disability rights movement.
Promoting disability rights as fundamental civil and human rights, our brightly branded red, white and blue Road To Freedom bus has traveled to every state in the continental United States. Combining mobile cause marketing with media outreach, concerts, petitions and voter registration drives, the tour features a multimedia history exhibit of the disability rights movement. Bus stops include state capitols, city halls, sports stadiums, national parks and other sites. One particularly effective bus stop took place at the Clinton Presidential Library in Little Rock, Arkansas. Local advocates were grateful that the nonpartisan event attracted policymakers and media whose attention they had previously struggled to obtain.
The Tour

Recognizing the power of local constituents to influence programs and policies at the national level, ADA Watch/CDRJ packed up, left Washington, DC, and hit the road on the Road To Freedom bus. Mobilizing the grassroots and promoting disability rights as fundamental civil and human rights, the Road To Freedom bus, exhibit and staff have ventured to every state in the continental U.S., also flying our staff and exhibits to Alaska and Hawaii.
The tour kicked off with our Disability Rights benefit concert which included Grammy Award-winning artists, policymakers including U.S. Senator Chris Van Hollen, and disability rights leaders including the late Judy Heumann. The event was produced in partnership with Comcast, which filmed and televised the concert in the National Capitol Region. Comcast’s “Red Carpet” video of the Disability Rights Concert can be viewed here.
Our Road To Freedom tour includes a multimedia history exhibit of the U.S. disability rights movement featuring the iconic photos of Tom Olin, whose work has been featured at the Smithsonian, and written narrative by Arlene Mayerson. Tom Olin joined Jim Ward and his family, as they lived on the road for more than 18-months. Tom also kept the bus rolling as part of the ADA Legacy Project.
The mission of the Road To Freedom bus tour is to bring mainstream attention to what it means to be living with a disability in America today and to the ongoing struggle for equal access to healthcare, transportation, education, employment and more. We work to inform and inspire America about the compelling history of the disability rights movement and what remains to be accomplished to fulfill the promise of the Americans with Disabilities Act (ADA).
The Promise
